Diversity in PR

A relative case study I found interesting in researching the focus for this blog on diversity in public relations is what effect it could have on student learning. The case itself was for a study on an assignment given to students in a beginning public relations course. For students to learn about diversity by completing the assignment on two minority groups. According to Gallicano (2012), “The participants who completed the assignment had a better level of cultural understanding than participants who did not have the assignment,” (p.115). To get a better understanding of the concept of diversity can be achieved through application.

As those students in the PR class received understanding by using this outlet of blogs to express in words what diversity is in PR can be  another learning tool.  “Now, the technology that has been an alternative source of news to many academics is being incorporated more fully into university life,” ( Adenekan, 2005). This platform offers the contribution of other users input by being publicized on the internet. Alternatively of being on a social network that takes away and limits focus on what is being written. The diversity of insight by other readers and writers helps to offer other perceptions for the topic. Creating an opportunity to reach a more thorough understanding  in this media format.

Varying methods for learning are being used to help students achieve. In PR varying methods are used to help communicate a message of a product or service. As the medium for communication enters into the electronic age business and education shift to follow suit. Tindall stated, “Although the effort has shifted and restructured, its mission remains the same: to promote a workforce that more closely mirrors the communities in which we live and work in terms of age, race, ethnicity, and gender. Our members understand that increasing diversity within the profession will be key to their organizations’ success in the year to come, as businesses continue to seek a more global perspective to their communications initiatives,” (2012, p. 1). Digital landscape is as diverse as the user and the goal is to make the relation.


Adenekan, S. (2005, January 23). BBC NEWS | UK | Education | Academics give lessons on blogs. Retrieved from http://news.bbc.co.uk/2/hi/uk_news/education/4194669.stm

Gallicano, T., & Stansberry, K. (2012). Assessment of a Diversity Assignment in a PR Principles Course. Communication Teacher,26(2), 115-128. doi:10.1080/17404622.2011.643811

Tindall, N. (2012, February 7). Diversity in the PR field: Some progress, though challenges persist | Articles | Home. Retrieved from http://www.prdaily.com/Main/Articles/Diversity_in_the_PR_field_Some_progress_though_cha_10753.aspx#